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Giving Access now rejects built-in SMS control words, such as START, STOP, and HELP, when creating or activating Giving keywords. Choose a distinct word, such as GIVE or BUILD, for your giving link. Existing keywords are not changed automatically. Delete an older reserved keyword and create a distinct replacement, or deactivate it if its other details are still valid. This does not unsubscribe anyone or change how SMS control commands work. Read Text-to-Give Links before publishing a keyword.